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New Packaging, Labeling Tells the Whole Story
CUMMING, GA – The challenge for today's painters is selecting the right tape for the right job. With the full line of Intertape Polymer Group's masking tapes, the choice is clear.
"Our new packaging tells the story," said Brian E. Miller, vice president of marketing for Intertape's retail group. "Each package is clearly labeled with the uses of the tape and benefits, making it easy to chose the right product for the right job every time."
The company has rolled out new packaging for its masking tapes this year. In response to extensive market research, Intertape developed bold packaging that helps consumers make the right decision for their projects. Products have been field-tested by professional painters to meet the strictest guidelines and standards.
Intertape's masking tape line includes:
- Pro-Mask® Blue: Superior-quality 14-day painter’s masking tape. Formulated for use on windows, trim and walls; can withstand direct UV exposure without leaving residue. Fine-structured™ crepe for superior cornering, conformability and tight paint lines. Highly versatile; removes easily, yet strong enough to hang visquine and masking papers for spray applications.
- Pro-Mask® Green: Premium-quality 8-day painter’s masking tape. Formulated for use on windows, trim and walls; can withstand direct UV exposure without leaving residue. Highly versatile; removes easily, yet strong enough to hang visquine and masking papers for spray applications.
- WallSafe® Masking Tape: Specially formulated low-tack adhesive for use on wallpaper, drywall, freshly painted surfaces and laminates, WallSafe is ideally suited for use on delicate surfaces for up to 24 hours. Fine-structured crepe for excellent cornering and conformability on irregular surfaces.
- Pro-Mask® Lacquer: Uses a special backing specifically designed for lacquer and solvent-based paint surfaces. Super-strong crepe backing provides one-piece removal for clean lines and protection from lacquers and varnishes.
- Pro-Mask® 5: Premium-quality masking tape specifically designed for hard-to-mask areas. Fine-structured™ crepe provides superior cornering and tight paint lines. Can be left on pre-painted surfaces up to 3 days without leaving residue.
- Pro-Mask® Painters: An excellent value in a painter’s-grade masking tape.
- General-purpose Masking: Good for non-critical painting applications. General-purpose use for office, school and hobbies.
- Anchor Mask: Combination tape and protective paper. A great addition to any paint assortment.
- Poly Masking Tape: UV resistant. Specialized tape for use in masking on stucco.
- Masking Papers: Formulated for use with water-based paints, latex, plaster and drywall. Great floor protection for home-improvement and construction projects.
Intertape Polymer Group Inc., headquartered in Bradenton, Florida, develops, manufactures and sells polyolefin plastic, paper packaging products and complementary packaging systems. Products include masking tape, acrylic and natural rubber pressure-sensitive carton sealing tapes, paper and reinforced tapes, HVAC tape and a number of automotive and aerospace high-performance products. The company also manufactures and markets Exlfilm® shrink film, StretchFlex® stretch film, case erectors, shrink packaging machinery, ink jet printers and labeling systems, woven coated fabrics products and flexible intermediate bulk containers.
The firm operates in 21 locations and is the largest tape manufacturer in North America.
For more information, visit the company’s website at www.intertapepolymer.com.
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FOR IMMEDIATE RELEASE
Contact: Dave Atkinson
Corporate Communications Director
Intertape Polymer Group Inc.
941-727-5788
datkinso@itape.com
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