Intertape Offers New Packaging, New Ways to Sell Masking Tape
CUMMING, GA – New merchandising tools for Intertape's repackaged Pro-Mask ® Blue and Pro-Mask ® Green can help retailers turn product and increase sales. The company is rolling out its new benefit-oriented packaging with a complete line of merchandising options for retailers.
"Merchandising moves product; it's a fact," said Melodee Williams, senior retail marketing manager for Intertape. "Research shows that merchandising tools, such as dump bins and shelf talkers, can increase turns by more than 400 percent, according to a recent industry study."
With this in mind, Intertape is offering a full line of merchandising tools for its Pro-Mask Blue and Pro-Mask Green masking tape products. These include:
- Shelf Talkers – to cross-promote products and draw attention to key products.
- Aisle Marker – "Don't Forget the Tape" – Consumers purchase tape most often as part of a project, but tape is the one product most consumers forget to buy.
- Cut-cases – keep shelves neat with this shelf-ready shipper box. Just lift off the top and put on the shelf. Reduces time and money spent stocking shelves.
- Pallet Displays – Great for aisle promotions and end caps. Pallet displays can increase sales up to 99 percent.
- Dump Bins – Says "Act Now." Available FREE as an in-store traffic builder. Holds two cases of Pro-Mask Blue. Research shows this method of merchandising can increase sales up to 427 percent.
- Fast Racks --Intertape’s innovative Fast Racks provide a great deal ofversatility as a gravity-fed countertop display, or clipped onto l-wire power wings using the supplied clips. Comes with one aisle violator.
"Intertape is committed to partnering with our retailers to drive sales and help increase profits," Ms. Williams said. "Over the past year, we've done extensive research into what drives consumers, what they're looking for and how we – and our retailers – can help them make the right tape decisions."
Research shows that masking tape is a low-involvement category and that most people purchase masking tape as part of a larger project. A recent national study showed that nearly 90 percent of customers said that they only visited a single store to purchase all the items for a project.
"Once they're in the store, they'll purchase the tape the retailers carry," Ms. Williams said. "Using additional merchandising tools will increase both volume and profitability. Our goal is to keep our retailers Ahead of the Curve™ by selling strong."
Intertape Polymer Group Inc., headquartered in Bradenton, Florida, develops, manufactures and sells polyolefin plastic, paper packaging products and complementary packaging systems. Products include masking tape, acrylic and natural rubber pressure-sensitive carton sealing tapes, paper and reinforced tapes, HVAC tape and a number of automotive and aerospace high-performance products. The company also manufactures and markets Exlfilm® shrink film, StretchFlex® stretch film, case erectors, shrink packaging machinery, ink jet printers and labeling systems, woven coated fabrics products and flexible intermediate bulk containers.
The firm operates in 21 locations and is the largest tape manufacturer in North America.
For more information, visit the company’s website at www.intertapepolymer.com.
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